THE PROBLEM
I never really noticed how bad singular-waste pollution was until I left the English countryside and relocated to Barcelona city, famous for its architecture, art and culture, fashion, mountain treks and beaches that stretch along to the Costa Brava. When you live near a city beach singular-use plastic waste pollution is more obvious as it washes up against the beach shoreline ecosystem. Human-made singular-waste pollution simply appears to be distasteful and out of place floating in our ocean.
Watersports club warn members when the quality of the water is not clean and recently, following an almighty storm while paddling along could see singular-waste plastic pollution on the rocky shoreline ecosystem.
Tourists sunbathing on the beach see the yellow flag in the air and assume it is a strong current, however, the yellow flag has other meanings.
Since the 60's the environmental movement has high-lighted human-made climate changes such as the rise in human-made greenhouses gases and pollution affecting ice glaciers to melt causing ocean levels to rise and rivers and streams to burst with no prior warning.
The environmental movement of the 60's has quietly been creeping along until soical media has helped bring furthermore attention to what is now a crisis. Our generation is sadly bearing witness to the permanent loss of the icy glaciers. However, we do have the opportunity to turn this crisis into a global mission.
THE MISSON
so what can we do together?
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Adopt the rule of 4R: recycle, reuse, rethink, reduce singular-waste plastic pollution at home and at work.
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Buy less, but buy well.
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Air pollution causes 6-7 million premature deaths annually so grow plants and plant more trees.
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Carbon intensive industries such as fast-fashion (textiles), crude oil and animal agriculture could to focus on a sustainable strategy to improve and replace toxic materials.
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City councils can to invest tax-payers money into creating greener places for people.
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Collect plastic waste from seas and beaches and send it off for recycling. At the moment roughly half of the singular-waste plastic pollution is actually recycled.
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Retail, cosmetics and cleaning brands should start introducing refill stations as not many companies currently do this. Start with the companies best-selling product.
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Fast-fashion designers can start replacing one fibre type for a less environmentally harmful option. One small-change can slowly lead to a bigger more impactful change.
Find out how you can make small-big changes by subscribing to my blog below.
a brighter greener future
Earths four natural resources soil/rock, air, water and the sun are threatened by the way we live our lives. If we are brutally honest, we take these resources, these gifts for granted.
Imagine a world where forests flourish and oceans are full of life. Where energy is as clean as a mountain stream. Where everyone has security, dignity and joy. We can’t build this future alone, but we can build it together
Whilst diverse societies will always disagree on some things, it is agreeable that each society is responsible for taking care of each other and our environment.
This is where we come in. If you want a greener cleaner future and social environment and you have ideas for how to get there, let's learn and develop and share ideas together.
To learn more about recycling and consumer habits watch environmental videos below.
